A rich, exclusively branded travel experience is the perfect way to strengthen ties to your respected customers or inside sales team, reward high performing employees or show gratitude to the “Best of the Best” with a President’s Circle of Excellence trip.

We understand that businesses are faced with challenges to increase morale, retain top talent, increase sales, strengthen relationships and achieve results. We also believe that we can partner with you to bring many unique and exciting incentive travel ideas to your table that touch emotions, drive your participants to achieve goals and to be part of an experience that will be remembered for a lifetime.


Since launching Sutton & Associates in 2001, we’ve worked tirelessly to create utterly exquisite destination incentives that perfectly reflect our clients’ vision – right down to the last detail. Expertly styled, seamlessly managed, and meticulously planned, these are incentives with a difference – “The Southern Touch.”


Everyone has a story and turning points that brought them to where they are today. Likewise in my story as well. Despite my insistence that “I will never work in the family business”, my dad creatively invited me to try it out for two weeks after graduation. I was hooked!  Working in the “family business” under my dad for years taught me so much about working with people, respect, kindness, empathy, integrity and the importance of a PMA – “Positive Mental Attitude”. This was an integral part of growing up in our family and all nine of his children still live this daily. I did not realize how many invaluable lessons and values he was imparting day to day and feel so blessed to have worked with him.

Moving to Washington DC early in my career to become certified in the travel industry and the Society of Incentive Travel (site) opened doors to meeting and engaging with the brightest minds in our industry. My certification and involvement nationally in our industry led to the privilege of serving on multiple travel industry boards including multiple cruise lines, hotels, American Express, and most recently the Travel + Leisure Magazine board for which I served over 20 years. These opportunities introduced me to how the industry works at multiple levels and to key individuals. many of who serve our industry today!



It’s impossible to define our diverse range of clients, and that’s why we never try. But there is one thing they all share; the dream of a flawless incentive program. Whether it’s a luxury event, a cultural celebration, or a resort buyout or cruise, we work tirelessly to bring that dream to life. We have a diverse portfolio of clients which includes; Insurance, Media, Power and HVAC companies, Foodservice, our Banking Community, Commercial Roofing, Industrial Automation and Private Equity groups, just to name a few. We make sure that each incentive is as unique as the clients we work with and showcase our signature southern touch.


A Personalized Approach

Our personalized approach to planning an incentive begins and ends with you. You tell us your vision and our Southern team will make it happen to ensure that everything runs seamlessly…no request is too big and no detail is too small.

A Tailored Plan

Our planning process is tailored to fit your every need. We start with you talking and us listening. Our goal? To dig deep and try to figure out how to truly reflect your wants and needs for your incentive event. As a customized planning and design company in the south, we will begin our talks surrounding your overall vision for your program. Your budget is sized to fit and we manage every detail of your program ensuring that your focus and ours is on the key places of importance to you while implementing your incentive.

Travel Ideas & Management

When it comes to choosing a destination and incentive travel management, nothing compares to the personalized and welcoming service that we offer. We have a long-standing relationship with some of the world’s finest hotels, resorts, cruise lines airlines and charter services through our accreditation as a Virtuoso Network Supplier.

Over the top Customized Design

Designing and promoting your incentive is what we love to do. At every stage of your program we look for opportunities to make you look good. No matter how ambitious an incentive program is, it won’t get off the ground if no one knows about it. Our goal is to keep the incentive top of mind with your target audience and here are a few ways we like to do that…


  • By providing you with an experienced Southern team dedicated to your success
  • Through creative and customized theme development and launch ideas
  • By creating a branded and customized informative email campaign to promote your destination, and create engagement with your guests
  • By providing guests with easy On-line registration
  • With customized tips and hints to prepare your guests for their travel, passport assistance, and managing any unexpected changes and needs as they come up
  • By designing a marketing and gift element to excite your guests
  • With the help and guidance of a knowledgeable Program Manager to oversee every detail of your program; share some of their best practices, tailor their checklists to you and serve as liaison for everyone involved
  • By establishing a Client Escrow Account for protection of your assets
  • By building in a time for post evaluation and review once you return
  • Through offering up Travel insurance protection for your guests
  • By overseeing every detail, like Travel documents, luggage tags, air confirmation itineraries and more…


Onsite Management

After months of planning the perfect incentive, you shouldn’t have to leave anything to chance. That’s why our onsite team is at your destination when you arrive or will be at the airport to get you on your way. Working behind the scenes is what we like to do and we are good at it. We attend all meetings and work with event staff to handle everything seamlessly for you so that your incentive event is stress-free and a real show-stopper for all.

Onsite Hospitality

Once you arrive at your destination, the magic begins. Our onsite Southern hospitality lives on and our team is there to manage and coordinate your airport meet & greets, your private check-ins, welcome reception and any other additional events that we have planned with you in mind.

Whatever it takes, we will make you and your guests feel like they are true VIP’s



Thank you again for a most wonderful trip to the Bahamas. It was one of the best planned and executed that I’ve ever been a part of … this is due to efforts of each of you!

Collin G., Vice President/General ManagerMedia Group, Birmingham, AL

Everything was first class. I was amazed at how everything was taken care of. It was the perfect trip. It could not have been any better.

Steve E., Beverage Company

Partnering with you gives us access to so many resources we would not ordinarily have.

Rick C, President, Food Service

Thank you for the specials ways that Sutton & Associates treated everyone. Liz and Laura, you are wonderful.

Greg P., HVAC Company

I can’t tell you how much I appreciate all the work you put in to make this trip happen without a hitch.  You, Liz, and Brittany make it look so easy and make this office staff look good.  Thank you so much.

Laura L., Insurance Company

Sutton & Associates understands the need for a first-class experience for our clients. I will not hesitate to use Sutton and Associates for all my incentive trip needs.

Eric D Vice President, General ManagerMedia Group, Montgomery AL


Phone (334) 260-2482
Toll-Free (800) 381-4071